V H Graddon: Vending has the ‘wow!’ factor

There are a number of opportunities for shops, pubs, restaurants, hotels, gyms and other leisure facilities to widen their profit margins with the help of new advances in vending.  From drink and snack machines to vended ‘experiences’, the opportunities for vending in the leisure arena re as wide as they are diverse.  With the firm belief that customers expect more than their day-to-day purchases, Westomatic’s Sigma Touch has made ‘vending’ accessible, informative and retail friendly – a perfect combination for a Teignbridge Council run leisure centre.  David Graddon, Managing Director of V.H.Graddon & Sons Vending comments: “The screen brings theatre to the provision of hot drinks, bringing vending into line with other high street coffee shop offerings.  Customers at the leisure centre love it and we have already seen at least a 15% increase in sales”.

Vending International November 2012